“Build it and they will come.” … not so fast.

Having the “best” products and services in your class is only the beginning. Convincing your prospects, customers, and business partners that they should do business with your company or organization is just as important.  An online store or a web site are similar toll-free telephone numbers:  people will not be able to find you unless your tell them about your online services.  Then, visitors to your web site need to be able to find the information of functions they want quickly and easily.

Internet Marketing is more than just marketing communications on the web.

We encourage our clients to take advantage digital technologies to create more compelling competitive advantages.  This requires a unique way of looking at your business or organization.  We work with our clients to identify new ways to combine their products and services so they can be sold and delivered through the internet.
There are other ways unique to the internet to help you to acquire new customers and to retain existing ones.

  • a list of Frequently Asked Questions on a web site can give your customers and prospects the answers they want more quickly while reducing your sales and support costs
  • periodic e-Newsletters to tell them how your business can help them.  We can help you to implement the solutions and to write the copy for your news items
  • e-mails notifications to recognize significant events like reminders to schedule an appointment or announcements of a new product or service offering targeted just for selected audiences
  • blogging to reinforce the credibility of your business in its selected areas of expertise
  • functions on your web site to enable people to contact you easily or to complete forms online before meeting with you
  • functions like online appointment requests

These additions offer a win-win for everyone.

Whether social media like Facebook and Twitter are the next opportunities for advertising and marketing communications is still being debated among marketing professionals.  We will work with you to evaluate how much resource you should put into these emerging models.