Thinking like your customers increases sales.






Who? — What? — Where? — How? — Why?

Not all people think alike, so it is critical that you think like the ones most likely to be your customers.  Thinking like your customers think means you will be more likely to deliver products and services that they value. Continue reading “Thinking like your customers increases sales.”

Is social media right for your business?

social media logosFacebook, Twitter, blogging:  do they really work?

Not all media are appropriate for all marketing communications.  We can help you to develop a marketing communications plan that includes these media, when appropriate and others like e-mail marketing when they are a better fit. Continue reading “Is social media right for your business?”

“Build it and they will come.” … not so fast.

Having the “best” products and services in your class is only the beginning. Convincing your prospects, customers, and business partners that they should do business with your company or organization is just as important.  An online store or a web site are similar toll-free telephone numbers:  people will not be able to find you unless your tell them about your online services.  Then, visitors to your web site need to be able to find the information of functions they want quickly and easily.

Internet Marketing is more than just marketing communications on the web.

Continue reading ““Build it and they will come.” … not so fast.”

Improving communications for better sales.

Are your marketing communications on target?

bulls eyeYour communications have only a few seconds to capture the interest.  Then you have only a few more seconds to deliver your message and to ask the reader to take a desired action.  This is a lot to do in a very short time.  That is why it is important that you understand your target audience. Continue reading “Improving communications for better sales.”

Communicating Effectively

effective communicationseCommunicating effectively Requires Delivering …

  • the Right message to the
  • the Right person at the
  • the Right time in the
  • the Right format.

Effective marketing communication is all about delivering on these promises.  Are you doing your marketing Right?

You may have wonderful offerings, but will make little progress until you can articulate the benefits of those offerings in a compelling way to each target audience.  Here are more questions to be answered:
Continue reading “Communicating Effectively”

Shout it from the hill tops

effective-communicationseA business has to tell its customers and prospects all about its exciting web presence.  This is where Ewing Consulting’s approach to web optimization come in.

It does not have to be complicated:   This may seem complicated to you, but Ewing Consulting has the experience to make it easier with a higher probability of success. We follow a structured approach that works.  Here are some of the steps. Continue reading “Shout it from the hill tops”