Web design is more than looking good.  It has to work.

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Web site Design and Internet Marketing

For most of our clients the web has become the hub of all their marketing initiatives.  They mix the many internet media like their web site, email marketing, pay-per-click advertising and social media marketing.  Integrating all your internet based marketing investments results in a more powerful and more effective message for your prospects and customers.

A well designed well site is one that excels in four areas:

  1. delivers your messages clearly and persuasively
  2. navigates easily, so visitors can find the information they want quickly
  3. has the authority that makes people want to read and see what you have to say
  4. works well on multiple device types
  5. provides the overall visual context that reinforces your messages

Only with this complete solution will visitor to your web site be encouraged to take the actions you want them to take.  Perhaps that action is to contact you for more information, perhaps it is to purchase your goods or services online, or maybe it is to provide more credibility that your small business is worth considering as their supplier or partner.

Web site design has become much more complicated in the last few years as the number and types of devices accessing our web sites has proliferated.  Now a site needs to look good and function well on devices like narrow smart phones, tablets and desktop devices with one set of content.  Trying to manage different web sites designed for different devices is too expensive to justify.  The tools are now available to have on one set of content that is "responsive" on multiple device types. Learn more about "responsive" web sites in our section of Marketing Insights.

Steve Jobs sums it up this way,

"Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works" (emphasis added)

Here are examples of our work:

 web site design for Cornell University Odyssey  web site design for a financial advisor  web site design for a small business  web design for a retail business


 

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