Facebook, Twitter, blogging: do they really work?
Not all media are appropriate for all marketing communications. We can help you to develop a marketing communications plan that includes these media, when appropriate and others like e-mail marketing when they are a better fit.
- Marketing Communications: effective marketing communications is still all about delivering “the right message, to the right person, at the right time, in the right format.” The new media does not change this basic rule.
- Segmented Targeting: knowing which market segments you are targeting will tell you a lot about how they want to receive their communications. Some prefer to go online, others prefer to read e-mail and still others prefer postal mail. Senior citizens, for example, are less likely to be reading blogs or Twitter than twenty year olds.
- Relevance and Authority: your success or failure in generating web traffic is determined by how relevant the content is to the people who are visiting your site and how much they value the authority /component/page,shop.product_details/flypage,flypage.tpl/product_id,52/category_id,6/option,com_virtuemart/Itemid,5/vmcchk,1″>site cialis of your content. A dentist writing about teeth whitening will have more authority than a financial adviser writing on the same subject. One of the most effective ways to increase the relevance of your web site is to write the copy so it is most useful to your target audience(s). We can help you do this too.
- Web Optimization: there are many ways to get people to visit your web site for more information or to order your products including direct mail, special web promotions, online advertising (pay-per-click for example), links from search results, links from blogs and other web postings, links from other sites to yours, and so on.
We can help you determine which methods are best for your business. Then we can help you implement your marketing plans.