A business has to tell its customers and prospects all about its exciting web presence. This is where Ewing Consulting’s approach to web optimization come in.
It does not have to be complicated: This may seem complicated to you, but Ewing Consulting has the experience to make it easier with a higher probability of success. We follow a structured approach that works. Here are some of the steps.
Targeting: Have you defined to whom you want to deliver these integrated messages? Some people will buy your offerings. Some you will consider as your best customers. Others will be part of the approval process or will recommend the purchase. Still others will be part of your distribution chain. The way you communicate with each of these groups and the things that are important to each may be different. Ewing Consulting can work with you to identify your most important audiences and their requirements so you can continue to the next steps.
Positioning: Knowing how your offerings address the requirements of your customers is important. Knowing how you do this better than the competition is even more important. A company may have a great product or service today, that is no better than your competitors’ tomorrow. We can help you identify your competitive advantages and how best to communicate them to each of your target audiences.
Integrated Marketing Communications Campaigns: Now that you know what you want to say and to whom, you need to develop the plans to communicate with these people. Each contact with your customers builds upon the previous ones so it is important to implement a plan over several months or even longer. We can help you develop your plan with all the details required to implement a complete plan on time and within budget.
Measurement and Analysis: One of the important elements of each marketing campaign is to learn what works and what does not work to achieve the desired outcomes. We will help you to evaluate how well your campaign achieved its goals and why.
Refine the campaign and continue: We can help you identify what changes you should make in your plans so you can continue with more success in the next steps.
We have the experience that will foster your success. We have worked with companies of all sizes from very large like IBM to very small like Cheeky Tea. We have developed communications based on everything from print catalogs, to direct mail and the web. We have produced solutions for customers, influencers and for distribution partners.