Choosing a web designer

Not all web designers are created equal.

Getting Started

First you have to decide what you want the prospective web site to do.  Here are some questions we will ask before we get you started.

  • What is the purpose of your website?
    • to generate leads?
    • to reinforce your credibility in your chosen field?
    • to conduct transactions?
  •  Do you already have high quality content like brochures that you want to migrate to a website?
  • Can your sales messages be improved with professional marketing assistance?
  • Do you need help positioning your product and services to be presented in a more compelling manner to your prospects and customers?
  •  Have you identified your favorite web sites that you would like to use as a reference for your new one?  These don’t have to be in your industry to be helpful.
  • What services like access to forms or requesting appointments would you like to offer your customers on the web site?

There are several distinct skills required to produce a high quality web site.

Of course a designer needs to be familiar with the technology behind a web site plus the current trends in web site performance.

Image: Google.com
Source: google.com

For example, the most effective web sites offer a rewarding experience to visitors whether they use a smart phone, tablet or wider desktop display.  It’s no longer acceptable for web users to have to expand and shrink the content of your website so they can read it on a smart phone display.  Learn more about mobile-friendly or responsive web design here:

  1.  Responsive web sites
  2.  Web site design

Here are some things you should consider when choosing a partner to design your website.

Technical Experience:  ask your designer about his or her experience with responsive web design and mobile-friendly web site design.  Ask whether the designer has transitioned an existing desktop-only web site to one that is mobile-friendly.

Marketing Experience:  understand how familiar your web designer is with good marketing communications concepts.  For example, the messages on each page of your web site should be compelling enough to encourage the visitor to take the action you want, like to contact you for more information.  Are you comfortable that the designers you are considering are asking the right questions in order to understand your business and the needs of the people who will visit your web site?  Sometimes an experienced marketing person already knows from other engagements a lot about the nature of your prospects and customers.

Design Experience:  view other web sites produced by prospective web design partners.

  • Is the most important information displayed toward the top of the page to minimize the need for scrolling by the visitor?
  • Is the information on the web site organized in an easy to understand manner.
  • Can visitors easily find the information they want with only a few clicks?

Ongoing Support:  decide how you want the web site to be maintained after the initial launch.  Some solutions will make it easier for your staff to update the content without having to engage the designer each time.  Maybe the best answer is for your staff to maintain some of the content while the designer updates other sections.  Be clear about how the underlying technology of the web site will be maintained and upgraded as new internet capabilities become available.

References:  talk with references to understand things like

  • how they like the relationship they have with the designer
  • how satisfied they are with the work
  • whether the designer met promised deadlines

Our experience fosters your success.

Ewing Consulting has over thirty-five years of experience in marketing and sales.  We will apply are varied experiences in all aspects of marketing, including web site design, to provide you with a superior solution, on time and within budget.