Using Search Engine Optimization to get top results

SEOWhile, the details of search engine algorithms change frequently, the underlying criteria remain the same.  To ensure that a visitor keeps coming back for additional searches, the search engine companies rank two fundamental characteristics when they rate a web site:

  1. the relevance of the site’s content to the search terms being used
  2. the degree of authority represented by the site on the topic being searched

Here are the steps to a web site optimized to get good search engine results. Continue reading “Using Search Engine Optimization to get top results”

How do you drive visitors to your web site?

You built it, did they  come?

effective-communicationseMany companies do all the right things when they design and build their website …

  • identify the purpose of the web site
  • select the appropriate audiences
  • understand and respond to their requirements
  • provide good content and function for these visitors
  • include ways for visitors to contact the company or to buy their products and services
  • they optimize their behind-the-screen components to make the more friendly for search engines

Continue reading “How do you drive visitors to your web site?”