e-Commerce requires more than a pretty website

shopping-cart

To be successful with e-commerce a business also needs:

  • to determine how best to display its products and services so prospective customers can find the items they want quickly
  • to determine how to encourage customers to buy more related items or ones that are being promoted.¬†Then a business has to replace the back and forth discussion of a personal interacation into an effectively written product presentation that answers the customers questions so they feel comfortable buying these products and services now
  • to determine how to fulfill the customer’s orders once they are placed.
  • to choose how to collect payments:¬† online, real-time or offline like other transactions at the store

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